Skip to content

A True Import Company

Just like you would expect from our name - we are a true import company and always have been. We do not just claim to have our own import; we actually do. Just visit our Socials and you will probably see some recent photos of us having full-size containers coming in from Asia and USA. We mostly work direct with manufacturers all over the world. This means we can offer factory backed support, fair prices because of our direct purchasing and be the first to offer new products.

  • 1999

    Start of Showoff Imports during business study. First import shipments from USA (Streetglow) and first webshop was put online.

  • 2004

    Showoff Imports Shop in Rijen opened. This was our first physical store. We also partners up with many events to showcase our products.

  • 2008

    2500 m2 of offices, warehouse and showroom was built brand new in Dongen, Netherlands. Also the start of our dealer network in Europe.

  • 2016

    Expansion online: Over 10 websites were built / updated for many of our premium brands. We also expanded our offline visibility by starting a race team.

  • 2020

    Full attention to wholesale and web. Assortment updated: Less styling, more performance & suspension! Investments made in brands such as Ultra Racing, GFB, BC Racing etc.

  • 2023

    Showoff Imports acquisition by The Performance Company. Bringing over 115 years of combined industry knowledge into the team.

Passionate About Cars

A passion for cars. Not everybody get’s it… but we do. We understand the car culture like no other because we are a part of it. And we have been for more than 20 years as a company. Visiting events, working on cars and setting trends. We've been part of this community for years - glad you could join us. We understand that cars are much more than a simple means of transportation. We consider cars to be a way of life, the roaring embodiment of our lifestyle. Cars help us show who we are and it ties us together with friends. We take what the car manufacturers gave us and modify it to make it better, faster, more unique. Some of us are fresh out of school, others of us are family men but all of us are car people – just like you.

  • Import & Export

    We import well known performance, styling & suspension brands from all over the world with ocean freights and air shipping services. Over 10.000 products stocked in our own warehouse in NL.

  • Webshops

    Besides we run multiple brand based webshops such as,,,, and many others.

  • Wholesale / B2B

    80% of our business is B2B. Our key customers are companies in automotive performance parts. We sell internationally to Tuning Shops, Garages, Webshops, Dealers etc.

  • Events & Races

    Find us on events and races with our own raceteam or sponsored cars. You can find us at TimeAttack, Drifting Competitions, Drag Races, and more general Tuning Events.


Products In Stock


Dealers Worldwide


Only 1 Showoff Imports

You might like